Only the essentials. The philosophy behind the creation of the Shi-ZEN series.

Shi-ZEN - The thought that went into the series and the first bottle

 

(1) Introduction - Background and thoughts behind the launch of the brand

 

Epion was born out of a desire to create high-quality cosmetics from the bounty of Japanese nature and spread them throughout Japan and the world.

Inspired by the concepts of "Japanese nature" and "Zen," we want to create products that bring out the essential beauty.

That is our starting point.

 

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What is Shi-ZEN? - Meaning and worldview behind the series name

 

Shi-ZEN " is a coined word that combines the words "Shizen" and "Zen.

• Natural ＝ Choose what your skin really needs

• Zen = subtractive aesthetics, tranquility, wastefulness

 

It is not about simply reducing the number of components,

Carefully select each one. This is also the attitude that

 

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(3) Introduction of the first product - Product features and commitment

 

The first in the series is a premium cleansing oil.

Features:

• cleaning

  • It has the cleansing power to thoroughly wash off sebum and makeup.
  • Combined with lukewarm water, it emulsifies quickly

• Moisturizing x Anti-aging

  • High-moisturizing ingredients were carefully selected to ensure a good moisturizing after washing (rice bran oil, Jojoba seed oil,Squalane,Argania spinosa kernel oil (argan oil))
  • Carefully selected ingredients with antioxidant properties (vitamin E, polyphenols, etc.) to achieve youthful skin forever.

• fragrance

  • The fragrance is a mix of green tea and citrus scents, and is perfumed by a perfumer so that you can experience a moment of satisfaction while using the product.

Gentle on the skin, yet powerful enough to thoroughly remove it.

We sought to achieve both.

 

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What kind of people do you want to use the product?

• Those who value minimalism in skin care.

• Sensitive skin that is concerned about ingredients

• Those who want to invest properly in their own skin.

Shi-ZEN is a " Less is more " beauty.

 

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5) Conclusion

 

We will continue to focus on this " Shi-ZEN " spirit,

The series will be developed.

With the brand, in your daily life

I would be happy to deliver tranquility and certainty I would be happy if I could deliver